I had the pleasure of speaking about Achieving Social Media ROI this week at the ACCED-I conference in Denver.
ACCED-I (Association of Collegiate Conference and Events Directors-International) is a group of over 1,500 campus professionals that work at Colleges and Universities coordinating and planning conferences and special events.
- Social Media Plan Developing (Social & Audience intelligence)
- LinkedIn Optimization + Strategy
- Twitter Optimization + Strategy
- YouTube Optimization + Strategy
- Blog Optimization + Strategy
- Forums Optimization + Strategy
- Google+ Optimization + Strategy
- Pinterest Optimization + Strategy
- Facebook Optimization + Strategy + New Facebook Timeline Implementation
Chuck Salem, from Unique Venues and I spoke at the Technology and Marketing Institute about Social Media ROI.
The use of Social Media is becoming more and more popular among college and university venues for their sales and marketing efforts. SeoSkye began this institute with the basics of internet marketing as a crucial component
to the success of your conference and/or events operation. Folks learned how to successfully use tools to best position your meeting space for customer development and future growth. Address key components of internet marketing including: search engine optimization (SEO), measures for success, Google Analytics, and mobile marketing.
During the second part of this institute, we focused on selecting the best social media tools and strategies to provide the best ROI. We will discuss how to select the right social media tools to employ, what is effective and what has become “ordinary” in the industry, and how you can gauge the effectiveness, specifically the ROI, for each strategy used. Discussion will include how to remain consistent in your branding and marketing approaches using viable and effective social media strategies.