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ACCED-I (Association of Collegiate Conference and Events Directors-International) is a group of over 1,500 campus professionals that work at Colleges and Universities coordinating and planning conferences and special events.

Topics Covered

• Social Media Plan Developing (Social & Audience intelligence)

Tactical Strategies

• LinkedIn Optimization + Strategy
• Twitter Optimization + Strategy
• YouTube Optimization + Strategy
• Blog Optimization + Strategy
• Forums Optimization + Strategy
• Google+ Optimization + Strategy
• Pinterest Optimization + Strategy
• Facebook Optimization + Strategy + New Facebook Timeline Implementation

Chuck Salem, from Unique Venues and I spoke at the Technology and Marketing Institute about Social Media ROI.

The use of Social Media is becoming more and more popular among college and university venues for their sales and marketing efforts. SeoSkye began this institute with the basics of internet marketing as a crucial component
to the success of your conference and/or events operation. Folks learned how to successfully use tools to best position your meeting space for customer development and future growth. Address key components of internet marketing including: search engine optimization (SEO), measures for success, Google Analytics, and mobile marketing.

During the second part of this institute, we focused  on selecting the best social media tools and strategies to provide the best ROI. We will discuss how to select the right social media tools to employ, what is effective and what has become “ordinary” in the industry, and how you can gauge the effectiveness, specifically the ROI, for each strategy used. Discussion will include how to remain consistent in your branding and marketing approaches using viable and effective social media strategies.

>> View all Speaking Engagements

Full Set of Presentations and presentation details after the JUMP.

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SEMPDX: Local & Mobile Search – Tuesday, January 10, 2012, 4:30 – 6:30 PM

Coverage on the SEMPDX Blog

This  event began with a discussion on mobile search by Scott Fish, followed by a presentation on Local by David Mihm.  Before delving into optimization strategies, Scott Fish, from ethology, shared several mobile trends to emphasize its growing importance and relevancy.  Among them were two points that especially stood out:

1) Mobile is everywhere.  Literally.  In fact, 39% use the internet on their smart phone while using the restroom.

2) Mobile drives a response.  88% of people looking for local information take action within a day.

Scott recommended www.howtogomo.com, a tool that scores how well your website is doing on mobile.  He also provided a number of optimization strategies.  One such recommendation was to be thumb-friendly.  Tablets and phones have different sizes, so design accordingly.  Also, make the user’s experience seamless.  For example, allow users to save popular searches and shopping cart contents so they can use multiple screens throughout the day without hassle.  In addition, consider paid mobile opportunities such as managing budgets of mobile targeting separately from standard search and utilizing dynamic number rotation for call tracking.  Finally, target shorter search query strings (1-3 word queries).

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Mountain Travel Symposium: Proving the Value of Social Media

Presentation Details:

Social media channels are all the rage, but are they really worth it for resorts and tourism dependent businesses.

This exclusive panel of leaders in the social media space will address the questions you need to be asking while evaluating the worth of social media for travel businesses.  From setting goals to engaging visitors to measuring success, these industry experts will show you the science behind social media and explain how to quantify your strategy to successfully increase brand loyalty and revenue in 2011 and beyond.

Speaking on the Topic:

• Mike Slone, Interactive Director, Vail Resorts
• Ron Schneidermann, Co-Founder, Liftopia
• Scott Fish, ethology
• Ryan Cantrell, Resort Technology Partners

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New England Inns & Resorts Association: Using Analytics to Make Strategic Decisions

Presentation Details:
Utilizing Google Analytics or other analytics solutions to discover new marketing opportunities is key to growing your online presence and understanding your customers. Scott Fish, with over 10 years in digital strategy experience,  shared the most valuable analytics metrics to monitor and key action items that should be implemented in order to take advantage of analytics data. Topics of the session included: Setting Up Google Analytics, Important Data To Monitor, Conversion Tracking Discussion, Q&A Session.

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Resort Automation Conference: Case Study with Vail Resorts

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Online Marketing Summit: The Future of Search – June 2010

Presentation Details:

This session, presented by a panel of Search and Social media experts from SEMpdx, will discuss what you need to know as a user of search engines and as a marketer on search engines. Topics covered will include: personalization of search results, mobile and local search, real time search, social search, and the shift in ranking algorithms.

* Moderator: Lisa Williams, President, Media Forte Marketing
* Anne Kennedy, Partner, Beyond Ink
* Scott Fish, Director of SEO, EngineWorks
* Hallie Janssen, VP, Anvil Media, Inc.
* Ben Lloyd, President, Amplify Interactive

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New England Inns & Resorts Association: Powering Bookings Through Search Engine Marketing

Presentation Details:

The New England Inns & Resorts Association is a member based organization containing over 250 hotels and resorts throughout the New England Area. At their annual meeting, they’ve asked me to speak to speak to their member base to educate them about how to improve their bookings through search marketing.

A Testimonial to the 3 years of SEO and Consulting work with NEIRA:

New England Inns and Resorts Association (NEIRA) has invested significantly in their web site in the last 18 months; and we have seen a three-fold increase in web traffic from the NEIRA site as a result. Among the chambers and travel associations to which we belong, NEIRA is the largest source of web traffic. Annual visitors from the NEIRA site exceeds those coming from all other associations/chambers combined.

In addition, the format and functionality of our NEIRA enhanced web listing allows us to easily post special packages and discounts within specific categories, increasing its value to our company as a marketing tool in filling unsold rooms.

– Mark Foster, owner of Stage Neck Inn, York Harbor, Maine

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E-Tourism Summit Workshop – Las Vegas 2010

Presentation Details:

Topic : You Can’t Fool Mother Nature, But Can you Fool Google?

• An overview of the search marketing landscape: Google, Bing+Yahoo!
• What are the most recent changes in conventional SEO tactics?
• Will “share” engines (social media sites) replace “search” engines*
• What is the relationship between text, images and video that affect search rankings?
• Should marketers optimize differently for Yahoo! Google and Bing?
• How to optimize search rankings without social media
• Search engine keyword research, the basics

Presenter: Scott Fish, Director of SEO, Engine Works

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SEMPDX: February Event – Link Building Six Pack

Building Links Stinks! How To Build Link Building Into a Company Culture

Presentation Details:

Link building continues to be an important search engine optimization tactic. The SEMpdx Link Building Six Pack will provide insight into various basic to advanced link building strategies. Join us on Tuesday, February 9th for six unique presentations by link building experts.

When: February 9th, 2009 at 5:30pm – 7:30pm
Where: Hotel deLuxe 729 SW 15th Ave, Portland, OR

On February 9th, a panel of link building experts, will take us through:

• Getting between the cushions: Finding links where they’ve always been. – Ian Lurie – Portent Interactive
• Writing & Promoting Link Bait – Scott Fish – EngineWorks
• Utilizing your existing network for links – Blu Drobushevich – Amplify Interactive
• Automating Link Building (tools, widgets, etc.) – John McPhee – Anvil Media
• Building Links to Your Links – Scott Hendison – Search Commander, Inc.

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SEMPDX: Universal Search – Relevance in Real Time – March 2010

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E-Tourism Summit Hotel Nikko – San Francisco 2008.

Presentation Details:

EngineWorks was pleased to announce that our Director of Search Engine Optimization, Scott Fish, was a featured presenter along-side Paul Coutts from Google on an engaging panel at the  E-Tourism Summit in San Francisco, California on October 1, 2008.

The E-Tourism Summit is a leading conference in the online travel and tourism industry.  2008 marks the ninth annual gathering of top professionals and industry executives from world-renowned travel and tourism companies at this prestigious conference.

Scott Fish, and the other search specialists on his panel presentation, delivered a lively panel discussion titled ‘SEO/SEM-360’.  This session  provided a 360-degree perspective on the latest developments in search optimization, including the top five most important factors for improving your presence within the major search engines.  In addition, the panel discussed effective strategies for optimizing alternative media, such as online video and optimized press releases.

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Throughout history many tales are told and stories are share of mythical places around the world that have taken explorers deep into uncharted territory.  None is more famous that the legend of Quivira,

Spanish Conquistador Francisco Vazquez de Coronado first mentioned the mythical city of Quivira in 1541 when he was exploring parts of New Mexico and the eventual southwestern United States.  Driven by his desire to find the mythical Seven Cities of Gold or “Seven Cities of Cibola.”

The story of Quivira is based on Portuguese legend during the 8^th century on a Catholic expedition on the island of Antilla.  New Spain (New Mexico/Mexico) was the place plotted for exploration to find Quivira.

Coronado heard from a local Indian called The Turk that a wealthy civilization called Quivira was located far to the east.  Coronado was told that “trees hung with golden bells and people whose pots and pans were beaten gold.” During the middle of 1541 Coronado lead an expedition of 30 with his army and priests (Franciscan friar named Juan de Padilla), along with local Indians through the Great Plains in search of Quivira.

Ultimately Quivira has been plotted to be in central Kansas, although obviously there is no city of gold.  Archaeologists have found several 16^th century artifacts around the area that may have been part of the Coronado expedition.

Many maps of the North America region in the 16^th and 17^th century include the city of Quivira, although its location generally has moved with time.  In general Quivira is places around Kansas, Oklahoma, southeastern Colorado, northeastern New Mexico and the Texas panhandle.

Remaining references to the cartographic region include Lake Quivira and the Quivira National Wildlife Refuge in the state of Kansas.

An ORIGINAL antique 1853 map of the WESTERN UNITED States from Smith Schools Atlas.The States and Territorie sare individually hand watercolored. The West is shown very different from today. The entire upper Great Plains is shown as a huge NEBRASKA TERRITORY. The WASHINGTON and OREGON TERRITORIES are twice the size of the modern States and extend east all the way to the Rocky Mountains.

The Oregon Territory was created in 1848, and Oregon became the 33rd state on February 14, 1859.

The KANSAS TERRITORY extends west all the way to the Rockies and included modern Denver. A huge UTAH TERRITORY, with a population of only 11,000, included all of modern Utah and most of NEVADA, COLORADO, and part of WYOMING. FILLMORE CITY is marked as the “Proposed Capital” of the UTAH TERRITORY. The NEW MEXICO TERRITORY included all of modern NEW MEXICO, ARIZONA, and part of COLORADO and NEVADA. CALIFORNIA had just become a state in 1850 and is shown with a population of 264,000.

Most of the States and Territories have their populations printed on them. The locations of dozens of Indian Tribes are shown throughout the West.

Map measures 10 X 12 inches.

he copyright date of 1853 is printed along the lower border. The original hand watercolors are still bright and vibrant. This map is over 155years old published a decade prior to the CIVIL WAR.

This April 1748 edition of Gentleman’s Magazine was printed in London and contains 47 pages.  Included in this edition is a folded engraving of city and fortifications of Maestricht by Thomas Jefferys.

Maestricht is a city in the Netherlands, located in the southern Dutch province of Limburg, the capital.

During 1673-1678 french troops occupied Maestricht and it was eventually restored to the Dutch in 1748.  This reclaim did not last long, in the same year Maestricht was retaken by the French.  The Siege of Maastricht took place in April-May 1748 during the War of the Austrian Succession. A French force under the overall command of Maurice de Saxe besieged and captured the Dutch barrier fortress of Maastricht in the final few months of the campaign in the Low Countries. After a relatively long siege the garrison of Maastricht capitulated and marched out with the honours of war. Maastricht was returned along with France’s conquests in the Austrian Netherlands according to the Treaty of Aix-la-Chapelle signed in 1748.

The map in this magazine outlines the plan to rebuild the fortifications.

Highlighted is an important article on the impressment of Colonists in Boston to work and man ships. Interesting information pertaining to the fact that many of those who settle in the Colonies rarely return to England. The impressment caused riots in Boston and the article is followed by a letter Governor Shirley followed by a response from the Speaker of the Massachsetts Bay General Assembly Hutchinson.

There is also the discovery and sighting of a new comet.

Full-page plan of Cornhill which was devastated by a fire.

A New & Correct Plan Of All The Houses Destroyed And Damaged by The Fire Which Began In Exchange-Alley, Cornhill, On Friday, March 25th, 1748

Cuts of antiquities as well. Songsgeet also.

Very Good, no binding, measures 5 x 8″.

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Title:  Map of greater New Orleans, Louisiana

Published by: WM E. Boesch, New Orleans Association of Commerce, creator

Size: 21 inches x 34 inches. (1 map ; 49 x 67 cm., on sheet 61 x 92 cm.)

Across the top of the map the Lake Front Development & Parkways are shown.  The west end is shown along with the Spanish “Fort” and the New Orleans Airport.

Canal Street and the Audubon Park are highlighted perfectly.  The out for the Canal Street Ferry is also highlighted near the different Warfs.  The US Naval Reserve on  The Bernard Highway is also being shown, just across from a proposed national park.

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This map shows features such as roads, railroads, canals, levees, drainage, land ownership in outlying areas, cemeteries, parks, Parish boundaries, ferry routes, and more. Includes index in margins.

Condition: Very good condition. No cuts, tares, holes, stains, and no repairs. Normal surface wear on corners and little wear on the folds.

This map is also featured in the Harvard Map Collection.

Pieter Van Der AA Map

Pieter Van Der AA

1659-1733

Pieter Van Der AA, a famous publisher during the beginning of the eithteenth century was apprenticed to booksellers’ trade at nine, later to be come a bookseller and auctioneer.

Acquiring the map plates of earlier cartographers and map mappers, Pieter Van Der AA, was famous for re-issuing several important maps in the eighteenth century.  His most important work was the Galerie Agreable Du Monde, a 27 volume TOME that was issued in 1729 and contained over 3,000 plates.  What makes this so rare and sought after is the publication size, just 100 sets.  Common among his engraving are large maps with separate frame borders that eventually contained maps printed into the blank area.

Read about more famous cartographers and map makers.

There was no official confirmation of the reported death and spokespersons for Jackson could not be reached for comment.

“We’ve just learned Michael Jackson has died,” TMZ said.

“Michael suffered a cardiac arrest earlier this afternoon at his Holmby Hills home and paramedics were unable to revive him. We’re told when paramedics arrived Jackson had no pulse and they never got a pulse back,” the entertainment site said.

Michael Jackson Dies at age 50

It added, “A source tells us Jackson was dead when paramedics arrived.”

Earlier, the Los Angeles Times said the singer had been rushed to a Los Angeles-area hospital by fire department paramedics who found him not breathing when they arrived at the singer’s home.

The newspaper said paramedics performed cardiopulmonary resuscitation at the scene before taking him to the UCLA Medical Center hospital.

Jackson had been due to start a series of comeback concerts in London on July 13 running until March 2010. The singer, whose hits included “Thriller” and “Billie Jean,” had been rehearsing in the Los Angeles area for the past two months.

The shows for the 50 London concerts sold out within minutes of going on sale in March.

His lifetime record sales tally is believed to be around 750 million, which, added to the 13 Grammy Awards he received, makes him one of the most successful entertainers of all time.

He lived as a virtual recluse since his acquittal in 2005 on charges of child molestation.

There were concerns about Jackson’s health in recent years but the promoters of the London shows, AEG Live, said in March that Jackson had passed a 4-1/2 hour physical examination with independent doctors.

Jackson was born on August 29, 1958, in Gary, Indiana, the seventh of nine children. Five Jackson boys — Jackie, Tito, Jermaine, Marlon and Michael — first performed together at a talent show when Michael was 6. They walked off with first prize and went on to become a best-selling band, The Jackson Five, and then The Jackson 5.

Jackson made his first solo album in 1972, and released “Thriller” in 1982, which became a smash hit that yielded seven top-10 singles. The album sold 21 million copies in the United States and at least 27 million worldwide.

The next year, he unveiled his signature “moonwalk” dance move while performing “Billie Jean” during an NBC special.

In 1994, Jackson married Elvis Presley’s only child, Lisa Marie, but the marriage ended in divorce in 1996. Jackson married Debbie Rowe the same year and had two children, before splitting in 1999. The couple never lived together.

Jackson has three children named Prince Michael I, Paris Michael and Prince Michael II, known for his brief public appearance when his father held him over the railing of a hotel balcony, causing widespread criticism.

In memorium: Michael Jackson dead at 50
03:20 PM PT, Jun 25 2009

As news reports and shocked reactions ripple around the world about the news of his death, it’s impossible not to reflect on the eternal and profound mark he left on music and pop culture at large.

While there are countless nerve-tingling moments in his storied career, few had as cataclysmic and immediate impact as his performance of “Billie Jean” on the now legendary “Motown 25: Yesterday, Today and Forever” TV special in 1983. For anyone who was there or watching it as it happened, it was a moment that literally changed pop culture overnight.

In celebration of the music and memories, here is that magical moment to relive all over again.

Please feel free to use the comments section to share your thoughts, memories and remembrances of the eternal King of Pop.

– Scott T. Sterling

The Three Who Died: Michael Jackson, Farrah Fawcett, Ed McMahon

Yesterday began the deaths of three major figures, each of whom played a part in the advertising world throughout their careers. The latest and maybe most relevant is Michael Jackson, who reportedly died earlier today after suffering a heart attack; he was 50. Before him was Farrah Fawcett, who battled cancer for three years before succumbing to it; she was 62. And yesterday we learned of the passing of Ed McMahon who was 86.

Each of these loved personalities lived his or her life in the limelight and as part of their celebrity status were offered advertising opportunities. The ads they took part in stick out in many of our minds (though we’re not airing the Pepsi ad where Jackson’s hair is lit on fire, for obvious reasons). Jackson and Pepsi, McMahon and Publisher’s Clearing House, Fawcett and Noxzema.

That got me thinking, with all the commercial foreclosures that are piling up, there’s a ton of incorrect content online – so where does this content go when a business closes its doors?  Who’s responsible for taking down a business listing or updating a new address for that business listing?

The current commercial real estate market is a nearly $8 trillion industry that is having its troubles.  “Really since the start of the year the trouble is coming out of the woodwork as far as notices of default, foreclosures, bankruptcies,” said Bob White, founder and president of Real Capital Analytics, a real estate market research firm. “It’s growing alarmingly fast.” Currently, some $50 billion worth of commercial mortgages are in default or foreclosure. White and others in the industry say the worst is yet to come.

With $1.72 trillion of commercial real-estate loans outstanding in the U.S. today, and $300 million of that sum coming due this year alone, the Federal Reserve hopes to launch a program by next month to refinance large commercial properties such as office towers and malls. Although the sector isn’t in big trouble yet, rents and occupancies are starting to fall, and the Fed aims to provide up to $1 trillion of new credit to head off a “looming crisis” of spiraling commercial foreclosures.

It sure looks like a lot of commercial property address listings are going to be changing over the next few years.

So, we all know about xe.com, a currency conversion website.  My initial thought is that there’s no way that Blackwater will be able to get their hands on that domain, so what’s second best?

XEsecurity.com – nope, this was registered by XE.com Yesterday.

XEinternational.com – nope, this too was registered by XE.com Yesterday.

XEinc.com – There it is! This one’s been registered by the Blackwater group since 2004.

It should be interesting to see what happens here, I could easily see XE.com really pushing this trademark issue considering that they are making defensive domain registrations based on the news of the Blackwater name change.