business

7 Types of Advertising To Drive Sales

What Kind of Advertising Do You Do?
There are millions of ads online every minute of the day that are pounding your eyes and your pocketbook with messages to try and persuade you.

As an advertiser you have to decide how to get through all that noise and put the story of your product in front of potential consumers. Here’s a list of the different types of ads that people are using right now to sell their products. Some of these may be new to you, consider them, they may lead to the bulls-eye that you’re looking for.

Page Takeover Advertising – I love these! Myspace was one of the first large advertisers to really use these and they were highly effective. Gawker Media also offers these type of ads across all of their properties. So why do these ads do so well? – simple, they’re a brand play. In the advertising world, we like brand plays because they the simply need to catch your attention and make an impression on your to be successful. They cant be ignored unless you surf off of the site that you’re visiting, which may be a drawback, but again, if these ads are targeted well, they will do well.

Audible Advertising – These are some of the most annoying but the most attention gaining ads that you will encounter online. We’ve all surfed onto a site and within a few seconds we find out speaker blaring a song or an advertiser’s message. I would stay away from these ads since they tend to give users a horrible experience… unless you can find a creative way to use them. Yes, they may seen temping, but using audible ads is a really good way to have your end-user fire-up their ad blocker.

Animated Flash Advertising – These ads bring in a huge amount of revenue for advertisers, simply because they are so eye catching. But does that make these ads any less annoying than other ads such as audible ads? The ads that jump onto your screen and seemingly float around your browser are of course some of the most difficult ads to close or stop. Again, these ads can be very effective, but only if highly targeted and not intrusive.

Advertorials Advertising – These ads are really good for SEOs to consider. There has been all kinds of controversy surrounding paid links in the last few years, but at the end of the day, there are many companies that pay another company to feature content on their site. Yahoo Finance, for example partners with content providers such as Forbes.com and CNN.com. This is a large partnership, but there’s other opportunities out there to put your company’s story in-front of a site owner and have them write about your site and give you several links. Yes, you may have to pay for it, donate a few $s, send them a product or 2, or other tricks, but at the end of the day, these are really good ways to promote your brand and company.

Video Advertising – This growing market is basically going straight up. Since Google bought YouTube, advertisers have been itching to get into video ads and content publishers are answering their interest. Video ads have 2 different types, pre-roll or interstitial ads. Yahoo uses a lot of pre-roll ads whenever you click a video on their network, while the CW TV network uses a lot of interstitial ads when you watch old episodes of your favorite TV show. There are also text ads that are starting to show up in videos. Google announced in February that advertisers can now do AdSense with ads. Launch participant Brightcove said in a release that “Publishers and content providers can control which videos get which ads and when the ads play in each video.”

Pay Per Click Advertising – these ads are the bread and butter of Google’s market share and there’s a reason that they are – its because they work! PPC ads can be some of the most targeted and trackable ads online. My company offers PPC Management as one if its services, and with that service you get an entire team of people optimizing your campaign. One of the nice things about PPC ads is that they can be tested and tested and tested. I’m talking about all kinds of things such as…GEO targeting, broad keywords, negative keywords, A & B testing, landing page optimization, arbitrage and many other strategies that can lead to your success.

Affiliate Advertising – This is an amazing concept…take your product and give it to 100s of people who want to promote it and then give them a small percentage of the sales that they bring in. Now, that’s a powerful concept and its one that is a win-win situation for the advertiser and the affiliate. Granted, there are ways to inflate affiliate earnings ( I just did a quick talk about this to a company in Oregon last week!) but if managed correctly, you can minimize your risk by using an affiliate program to have other people promote your product. Affiliate programs shift the risk and the capital ($) investment that would normally be spent on an advertising campaign.
Lots of Options!
I hope you have some ideas brewing in your head after reading this post. More than anything, I just wanted to get my readers thinking about how to tap into the consumers that need their products in a different way.

Some additional reading:

3 Types of Advertisng Users don’t like
Types of Ads that people block
An Interview with Friendster Marketing VP

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2 comments

  1. Issac Yoshiyama 26 January, 2012 at 15:32 Reply

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